Ian Katz's Twitter gaffe puts Newsnight back on the map | Media Monkey

Can you change perceptions of a sullied broadcasting institution with just one "ill-judged" tweet? Jeremy Paxman's beard may have caused a silly season media meltdown last month, but now it's "@iankatz1000#fail" (as featured in the Newsnight end credits) making a splash. New Newsnight editor Ian Katz (very recently of Guardian Towers) takes a bit of a pasting in Wednesday's papers over his tweet calling Labour frontbencher Rachel Reeves "boring snoring". But the coverage is not all negative ? a Sun leader begins with the immortal words "It's not often we defend a bloke from the Guardian who becomes a BBC executive" (although the paper's much more on-message news story describes him as "the bungling ex-Guardian deputy editor"). There was also a gushing double page spread in Tuesday's Evening Standard headlined "Snoozenight it ain't", with Nick Curtis analysing "how Ian Katz has shaken up Newsnight" ? "He's shown us Cheryl Cole's bottom, covered FMG". So Newsnight is being talked about again ? PR job done.

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Source: http://www.theguardian.com/media/mediamonkeyblog/2013/sep/11/ian-katz-twitter-gaffe-newsnight

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