Wednesday, 16 May 2012

Why charities need to make giving fun

Behavioural economics proves that people find it easier to do things they enjoy rather than considering it a duty What is it about prime ministers and cash machines? A decade ago Tony Blair was hyping up the idea of police … Continue reading

Source: http://www.retirementageuk.info/why-charities-need-to-make-giving-fun/

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